In The News, Press Releases

Oct 01, 2021

Ingredients by Nature Promotes Allie Mello to VP of Sales and Brand Development

Ingredients by Nature Promotes Allie Mello to VP of Sales and Brand Development

Montclair, CA – Ingredients by Nature (IBN)—supplier of innovative customizable, science-based food ingredients—has announced the promotion of Allie Mello to Vice President of Sales & Brand Development to help lead the implementation of long-term sales strategy and brand improvement initiatives.

Mello has been working for IBN since 2009 when she started as a Business Operations Manager. Since then, she has continued to accept additional responsibilities within the company playing an essential role in helping develop business opportunities and communicating with current and potential customers.

“There is no one more dedicated to the IBN family. Allie has shown since day one that she has a great work ethic and a natural feel for the natural products industry,” said Rob Brewster, president of IBN. “She is a real team player with a proactive attitude and has a keen mind for improving company processes and solving problems that arise. We wouldn’t be experiencing the same degree of success we have been without her devotion and effort.”

As VP of Sales and Brand Development, Mello will oversee the development and management of the IBN sales strategy and team, build customer relations and coordinate business activities, collect and analyze data to help streamline work processes and procedures, and develop ways to build existing brands and introduce new brands while leveraging the science and clinical research to push those ingredients toward success.

“I have been with IBN since the beginning of my career and for the past 12 years the company has grown tremendously,” said Mello. “I’m so excited for the future of the company and that in this new role I have the opportunity to make further impact in this industry through the development of customer relationships and by continuing to help the IBN brand to provide services and products of the highest quality.”

If you’d like to congratulate Allie Mello in person and learn more about IBN’s product offering, you can do so by visiting booth #4027 at SupplySide West.

About Ingredients by Nature

With over 80 years of experience in the natural products industry, Ingredients by Nature (IBN) formulates, manufactures and markets science-based ingredients, proprietary extracts and formula innovations for applications in dietary supplements, functional foods & beverages, cosmetics and animal nutrition. IBN currently offers more than 300 ingredient variations, including probiotics and various citrus-derived ingredients—flavonoids and fibers—along with its custom, contract manufacturing and powder processing services. In 2019, IBN launched its lemon flavonoid blend Eriomin which supports efforts toward improved prediabetes management and a healthy gaming lifestyle.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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