The Nutrition Industry Gets Its '1-Up' in Gaming World

Excerpt from Natural Products Insider

In the booming business of esports, “1-Up” means extra life. Now it’s time for product manufacturers to join ingredient suppliers already catering to gamers of all skill levels.

Insider’s Take

  • Esport activities require a high degree of attentional engagement in a quickly changing environment.
  • High caffeine and traditional energy drinks do not provide the sustained energy most gamers require.
  • Ingredients should help support focus and motor speed, and combat fatigue, eye strain and joint pain.

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