Functional Fiber Meets Digestive Health, Low-Sugar, Clean Label Trends

Excerpt from Nutraceuticals World

When it comes to fiber, only 30% of consumers say they make it a point to eat naturally fiber-rich foods, and 27% of respondents think food with added fiber doesn’t taste that great.

That said, fiber is slowly but surely getting back onto consumers’ radars, as overall trends toward holistic wellness nudge it along. “Rather than waiting until there is an issue to seek help, consumers become more aware of the value of proactive health and developing lifestyles that center around proper diets and exercise,” said Rob Brewster, president of Ingredients By Nature.

Read more about the fiber ingredients, including IBN's new MonkFiber, on page 56 of Nutraceuticals World magazine or on »