Fiber: Coming to a Food & Beverage Near You

Excerpt from Nutritional Outlook

As more consumers see the value of incorporating fiber into their diet, and manufacturers realize the utility of fiber ingredients, fiber content claims on finished food and beverage products are bound to continue growing. Consuming fiber through food and beverages affords a level of convenience absent from traditional dietary supplements, says Rob Brewster, president of Ingredients by Nature (IBN; Montclair, CA). Ease of use, encouraging more likely usage, is important when one considers the lack of fiber consumed in a typical diet. “Most Americans do not get enough fiber in their normal diet, but there is also more awareness of the benefits different fibers can deliver for heart, digestive, and gut health,” Brewster explains.

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