Esports Enthusiasts Target Dietary Supplements to Up Their Game

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Esports enthusiasts are focusing on nutrition as an avenue to improved performance. The upshot: “There’s a lot of spending power within the gaming community that the natural-products industry can take advantage of,” says Rob Brewster.

The smart brands already are. “Slowly but surely,” he says, “companies are developing nutrition products targeted at and marketed to gamers—and gamers are buying.”

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