Beyond immune support: Current trends in sports nutrition

Excerpt from Nutra Ingredients

As consumers reconfigure their life and nutrition choices, brands are also adapting not only to stay relevant, but to survive.

"COVID-19 has been a big wild-card in 2020 with individuals being unable to know if they will be susceptible to it or be asymptomatic. Facing the unknown, consumers have made a large push towards taking better care of their health, especially in the immune health category," said Rob Brewster, president of Ingredients by Nature.

Over the last few months, consumers have increasingly leaned on dietary supplements as they look for ways to support their immune health amid the coronavirus pandemic.

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