Excerpt from NutraceuticalsWorld.com
With 157 million (69%) U.S. adults overweight or obese, not surprisingly, weight control tops the list of health benefits consumers would most like to get from foods/beverages.
Health professionals have helped to better educate consumers about diet, supplementation, and lifestyle choices that determine wellness. "Instead of a focus on body size, consumers are learning that there are key health indicators such as low glycemic index, blood glucose levels, lipid levels, and antioxidant activity that give a better measurement of health than their waistline," says Rob Brewster, President of Ingredients by Nature.
Read more about how a desire for weight management is influencing overall wellness trends on NutraceuticalsWorld.com »